Amazon vs The Drone Industry
There’s been a lot of talk about Amazon Air. Of course there has - they demoed it on Cyber Monday. It looks great and all, but the key takeaway was this:
“Putting Prime Air into commercial use will take some number of years as we advance the technology and wait for the necessary FAA rules and regulations.” You see what they did there? They announced something before it was ready.
There have been a few great examples of rushed-to-market products recently. Google Glass is a great example - if you’ve used one, you’ll know what I mean. It’s interesting and all, but it’s not good enough for regularly everyday people to use - yet.
In fact, anything Microsoft have announced in the past few years suffers from this, including this absolute masterpiece...